Small businesses do not mean small ideas or visions, but it usually means a small budget for marketing costs.Successful companies can focus on new customers and business from existing customers through a mixture of creative marketing ideas and increase routine communication. Maximize your marketing budget via inexpensive marketing ideas that can increase sales, create new customer connections and stimulate business.
- Send a greeting card to your best customers for their birthdays, anniversaries or on vacation. It makes your business unforgettable. Customers are likely to open greeting cards if they do not appear to be advertising and marketing messages. Personalize the greetings and offer purchase discounts. The cards in sufficient time to be able to send the use of the discount. Tie the greeting card distribution to a relevant holiday for maximum benefit. For example, a restaurant could send a card for St. Patrick’s Day and diners offer a holiday dining coupon. A financial services provider could send a card for Tax Freedom Day and encourage customers to schedule early meetings on tax strategies.
Expand employee discounts
- Contact the local companies with a significant number of employees. Provide your employee discount rate to employees of the company. Request that the company add a comment about your offer in its internal newsletter, via an all-staff e-mail or on the intranet. The company can offer free benefit to its employees while your small business receives a low-cost, targeted advertising campaign. Where possible, offer special services to deliver products to employees at their office hours that work with the company’s calendar.
- Obtain local Media coverage in the local newspaper. Most business sections offer a local focus in which recent promotions and hire appointments and profiles companies for special events or creative solutions. Send these flapt texts with the newspaper and contact the editor section company to propose your company as a good candidate for a profile. Pitch your company’s affiliation with a local charity, locally sourced products, green initiatives or another twist on the story out there.
Sponsors of an organization
Offer for sponsoring a local school band, a local fair or a community service organization. Make a shopping day or period where the part of the profit with be donated to the organization. This marketing strategy can help raise your company’s profile in the community and entice new customers to your store or location. Request to advertise your promotion in the school newspaper, on the organization’s website or other appropriate advertising media.