The real estate sector can be very competitive, so having a marketing plan in place is essential to success. If you really want to stand out among your competitors, however, there are several creative marketing techniques you can try that may be the difference between a difficult month and conclusion of the contract on your property. Experiment with these unique marketing ideas, and continue to use those that most potential buyers establish your real estate.
Giving gift bags to potential buyers is a creative marketing idea that will not forget customers and the piece of real estate can help your sales. Pack gift bag with things like magnets, candy and treats, real estate resources and tips for buying. The bags pass out to any future customers. For example, if you keep an open house, give certificate and gift bag to every person who is going to see your property.
Virtual slide show
A creative way to market your real estate is to create a virtual slide show. Hire a professional videographer for film material of the interior and exterior of your properties. Have him make a mounting clips for each of your pieces of real estate, then post them on your website and on YouTube. According to the 2010 National Association of Realtors Profile of Home Buyers and Sellers, 74 percent of buyers now use Internet real estate research before they buy. This means that virtual slider showcases are a great way for potential buyers to see a “virtual tour” of your property without actually having to come see the property.
Create a web page
Most real estate sellers post an offer from their home on a website that is filled with thousands of other real estate listings. However, you can stand out among the crowd by developing a website especially for your home. Choose a catchy, unique URL, such as “yourdreamhome.com” or “cheapofficelease.com” so that buyers remember you. Hire a web designer and the copywriter to help you build the website. Many pictures of the interior and exterior of your home, and a description of the main features and benefits of your property offers. Things like improvements to your property, location and amenities include. Finally, contain your contact information so that potential buyers can easily reach you.
In today’s world of digital print pieces and junk mail can send a postcard written in your own handwriting a creative marketing idea that really stands out. First, partner with a list provider that allows you to create a list of individuals who are potential buyers for your real estate. Once you have your list ready to go, write a personal postcard that communicates your greatest functions and benefits. Also your contact details. For example, “Dear Mike – if you’re in the market for a new home, you can have a 2,000-square-foot gem at the most sought after block in Royal Park. Completely stripped and updated in ’09 and walking distance to the best schools in town Call me for more information … Scott 555-1212. ” Include a photo of your property on the front of the postcard too.